Shockvertising Advertising

Impact. That's the key. Visual impact, emotional impact, environmental impact. Print and large-format advertising implicitly carries the need for impact. CADA ad must stand out among hundreds of inputs, attract attention and achieve ser unique and visible among the rest. Secondly, lloc, after having captured our attention, it must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions such as repulsion, rejection or a toc of attention to conscience. All emotions can alter behind a good advertising campaign, leaving the receiver with a specific message, the desired message. 208p.: Photo, Color, 21.2 x25, 2 cm., Paperback