Classic Watch BN0035, 40mm

As head of design at Braun, the architect Dieter Rams emerged as one of the m influential industrial designers of the late twentieth century by defining an elegant and readable yet rigorous visual language. Under his paradigm 'Weniger, aber besser', Less but m is well executed, he himself defined deu principles for what he considered should ser a bon design, and which he applied to all his creations.