Architect and Profession: Vol. 1: How to Get m Ace and Better Projects

This book is a new application of the technical t of service marketing in architectural firms. These ethnic t, which are essential in any business field today, are not part of the training of architects. This first volume develops the marketing of services applied a l architecture, with the aim that architects improve the number and quality of commissions and be competitive. 110 p.: il., fot. b/w, 24x17 cm, paperback