Why doesn't anyone know what design is?

The reality of design is paradoxical: despite the fact that everything that surrounds us is ado design – both objects and spaces as well as communications and activities – and its important repercussions on social, economic and cultural life, it is an activity of confusing definition and difficult cil recognition. A lack of definition that does not solo reach users, but those who practice the profession or teach it, forced to move among a heterogeneity of references, practices and discourses.